Live is Life

Live is Life is a political advocacy campaign developed to defend the performing arts during a period of profound crisis. In response to pandemic-related restrictions, the project positioned live performance as a vital cultural and social practice, foregrounding its role in sustaining collective experience, artistic freedom, and democratic exchange.

Project Info

Political advocacy campaign for the performing arts sector.

Challenge

Pandemic restrictions threatened the existential viability of live performance, marginalizing the cultural sector in political decision-making. The situation required an immediate, high-visibility advocacy strategy to articulate the essential value of embodied, shared experiences.

Proposition

Mobilize a political campaign that frames live art as a crucial pillar of democratic society. Through targeted communication and visual advocacy, the project asserts the necessity of physical gathering spaces. The campaign moves the discourse from entertainment to essential infrastructure, demanding policy adjustments that secure the future of the festival and performance landscape.